STORY BASED
REAL ESTATE

CINEMATIC THINKING, FOR THE REAL WORLD.

Plotwork is a private real estate advisory that fuses cinematic thinking with development strategy to shape luxury projects from inception to opening.

We believe in unflinching specificity of vision rooted in the basic tenets of filmmaking: point of view, world-building, and emotion.

SERVICES

Plotwork operates as a creative development partner and fractional strategy officer—articulating vision, aligning teams, and using narrative to carry a project from idea to opening.

With our rare blend of commercial development experience and storytelling rigor, we keep projects on brief and on tone—helping our Clients secure capital, attract key partnerships, and bring a clear point of view to life in a crowded landscape.

The Beginning

  • Context is everything. We help build your project DNA from the ground up, leveraging our unique background in cinema and luxury development to immerse ourselves in the world of the project.

  • The most important piece, the heart of everything to come. Whether for a singular project or an umbrella brand, we script the central narrative—the emotion that underpins every future guest touchpoint, programming decision, and design direction.

  • We curate the creative team, support operator selection, and guide the story to build layers- and new expressions- across all elements.

The Middle

  • Tactical recommendations that bring the story and guest journey to life. This is a highly collaborative moment as we work closely with the architecture and operations teams.

  • Memorable and unexpected rituals, all driven by the central storytelling. We work hand-in-hand with operational teams to curate offerings, drawing on our years of experience in the luxury hospitality industry.

  • Stories evolve. We help curate the key creative consultant team based on the overall vision. After supporting design kickoff, we provide ongoing advisory to ensure alignment with the established story.

The End

  • The big reveal. We stay through opening, underpinning sales and PR teams. From grand gestures to whisper campaigns, we provide the content and raw material for their success.

  • Evergreen storytelling. Ensuring the project’s spirit extends to marketing and operations teams even after initial opening. We craft brand playbooks and short films to support not only orchestration—but also passion—across diverse teams. 

FEATURED WORK

CONFIDENTIAL LUXURY HOTEL—NEW YORK

AL RABIH HOTELS—SAUDI ARABIA

"Every great hotel needs a myth. Kaitlyn’s gift is writing it before the doors open. She doesn’t decorate. She directs. The hotel becomes a film set. The guest, a protagonist. The stay, a story worth telling."

Bashar Wali | CEO Practice Hospitality | This Assembly

“What truly sets Plotwork apart is their cinematic approach: they don’t just help define what a building should look like, they articulate how it should feel to experience. That emotional clarity is rare—and invaluable.”

Matthias Hollwich | Founder & Principal | HWKN Architecture