PLOTWORK is a private agency that builds creative strategies for luxury hospitality. We merge our expertise in film and design to deliver project narratives rooted in the basic tenets of filmmaking: point of view, world-building, and emotion.
CONTENT PRECEDES DESIGN.
The richest experiences always start with an idea. PLOTWORK builds narrative-based strategies at the outset of the development process, pre-design. We merge creative vision with project pragmatism to script projects with character. Story becomes both the content of the project and a powerful tool to create value and structure progress for clients.
NARRATIVE MEETS DEVELOPMENT.
Based in New York, the PLOTWORK team represents the intrinsic dichotomy at the heart of the practice: writers and architects, dreamers and researchers, strategists and managers. This careful tension is essential to our vision. Our past collaborators include private developers, best-in-class hospitality brands, and product partners.
